SMS Campaign (leads reactivation)

What is the SMS Campaign tool?

The SMS Campaign tool helps you create effective text message marketing campaigns. With SMS open rates averaging 98% (compared to 19.8% for email), this tool helps you craft messages that deliver value rather than appearing as spam, despite the character limitations of text messages.

How to use the SMS Campaign tool

1. Select your product or service
2. • Choose what you're promoting (e.g., "Crunch Fitness membership passes")
3. Define your target audience
4. • Specify who you're sending to (e.g., "older generation")
5. Enter your business name (optional)
6. • Add your company name or leave blank to use product name
7. Specify business type
8. • Indicate if you're a:
   • • Local brick-and-mortar business
     • At-home service business
     • Online service business
9. Choose your offer
10. • Select from AI-generated offer options
    • Or use your own proven offer
    • For local businesses, you can check Groupon for industry-specific offer ideas
11. Review nurture sequence
12. • The system creates four SMS messages for your nurture sequence
    • These should only be sent once per day
    • Only send if recipient shows interest in your initial offer
    • Stop when they confirm an appointment
    • Note: If no response to initial offer, do not continue following up
13. Review appointment messages
14. • Four SMS messages for appointment management:
    • • Appointment confirmation
      • Two-day reminder
      • 24-hour reminder
      • One-hour reminder
15. Review no-show follow-ups
16. • Two additional SMS messages for when recipients miss appointments
    • Designed to help reschedule (limited to two attempts)
17. Finalize
18. • Review your complete SMS campaign
    • All content is saved in your content history for 90 days

When to use this tool

• When you want higher open rates than email campaigns
• When promoting time-sensitive offers
• When scheduling and confirming appointments
• When following up with interested prospects
• When reactivating leads who haven't responded to emails

The SMS Campaign tool helps you create effective text message marketing that respects recipient preferences while maximizing engagement through this highly responsive channel.