Lead Nurture Sequence (existing leads)

What is the Lead Nurture Sequence tool?

The Lead Nurture Sequence tool helps you create ongoing weekly emails for your existing leads. Unlike the Sales Nurture Sequence (which is designed for daily emails to new leads), this tool creates longer-term nurturing content that builds relationships with your audience over time.

How to use the Lead Nurture Sequence tool

1. Select your product
2. • Choose which product you want promotional emails to focus on
   • The tool uses your brand positioning strategy for value-based emails
3. Set sequence length
4. • Choose between 4-14 emails (covering 4-14 weeks)
   • Options range from one month to a full quarter of emails
   • Example: 9 emails for 9 weeks (about two months)
5. Define your target audience
6. • Select an audience connected to your product
   • Choose a specific persona to target (optional)
7. Enter main conversation topic
8. • Use engagement strategies from your persona information
   • Example: "Building a sense of community through green tea subscriptions"
9. Review pre-filled information
10. • The system pulls pain points, features, and benefits from your product settings
    • Edit or change any of these if needed
11. Generate your sequence
12. • Create all emails at once
    • The tone of voice comes from your brand positioning strategy
13. Review and edit
14. • Check each email in the sequence
    • Most will be value-based emails with occasional promotional emails
    • Select text to rewrite or expand as needed
    • Edit anything manually as desired
15. Finalize
16. • Copy the entire sequence or save it
    • All content is saved in your content history for 90 days

When to use this tool

• When creating ongoing weekly emails for your audience
• After sending a Sales Nurture Sequence to new leads
• For nurturing older leads that have been in your database for a while
• When you want to build relationships through value-based content
• When you need a balanced mix of value and promotional emails

The Lead Nurture Sequence tool helps you create strategic email sequences that maintain relationships with your existing leads through consistent value delivery, with occasional promotional content to drive ongoing sales.