Voice of Customer

What is Voice of Customer?

Voice of Customer is a powerful tool that helps you analyze call transcripts to understand what your customers and prospects are saying in their own words. It identifies their pain points, goals, and desires so you can incorporate their exact language into your messaging, making your content more relatable and effective.

How to use Voice of Customer

1. Upload transcripts - Upload 5-10 call transcripts to give the AI enough data to analyze
2. • You can see a summary of each transcript by hovering over it
   • Option to delete outdated transcripts and replace them
3. Define your audience - The tool will use your brand-level customer avatar by default
4. • You can customize the target audience for specific analysis
5. Extract Voice of Customer - Click to analyze and extract common themes
6. • The AI identifies recurring topics and concerns from your transcripts
   • Select specific themes to see highlighted examples in the transcripts
7. Review the analysis - The tool provides:
8. • Key themes (like "delivery and product issues" or "sustainability concerns")
   • Exact words and phrases your customers use
   • "Jobs to be done" breakdown (functional, social, and emotional levels)

When to use this tool

• When creating marketing messages that need to resonate with your audience
• When you want to understand customer concerns and priorities
• When developing new products or services based on customer needs
• When you need to speak your customers' language to build rapport and trust

Remember, using your customers' exact words in your messaging helps them feel understood and creates a stronger connection with your brand!