Ad Copy

What is the Ad Copy tool?

The Ad Copy tool helps you create compelling advertisements for any product or service you want to promote through paid ads. It generates engaging ad copy variations that capture attention and drive action from your target audience.

How to use the Ad Copy tool

1. Select your product
2. • Choose the product or service you want to promote
   • Example: "Nespresso coffee pods"
   • Note: It's best to have your product strategy built in the Products and Services section first
3. Review product context
4. • The tool automatically pulls in relevant information including:
   • • Pain points your product addresses
     • Benefits your product provides
5. Choose your audience
6. • Select a pre-saved audience from your Products and Services section
   • Pick a specific customer persona/avatar to target (optional)
7. Select point of view (optional)
8. • Default: Your business presenting the product
   • Creative option: Choose a different perspective (e.g., "your target audience's taste buds")
   • This helps your ads stand out and catch viewer attention
9. Add tone of voice (optional)
10. • Select from preset options
    • Or type in a custom tone (e.g., "Sarah Silverman")
11. Generate ad copy
12. • Choose from different marketing frameworks
    • Select length (short, medium, or long)
    • Generate multiple variations for testing
13. Review and edit
14. • Select text to edit or rewrite
    • Make manual adjustments as needed
    • Generate additional variations if desired
15. Finalize
16. • Save your ad copy variations
    • Access them in your content history for up to 90 days

When to use this tool

• When creating paid advertisements for social media platforms
• When you need multiple ad variations to test performance
• When you want to stand out with creative perspectives
• When promoting specific products or services
• When you need to quickly generate professional ad copy

The Ad Copy tool helps you create attention-grabbing advertisements that highlight your product benefits while maintaining your brand voice, giving you multiple options to test for the best performance.