Blog

What is the Blog tool?

The Blog tool helps you create comprehensive blog posts quickly and easily. It guides you through the process of selecting topics, creating outlines, and generating well-structured content that aligns with your brand voice and targets your specific audience.

How to use the Blog tool

1. Select your product and audience
2. • Choose your product or deselect it to only use your Brand Playbook
   • Verify your target audience is correct
3. Define your topic (optional)
4. • Enter a specific topic if you know what you want to write about
   • Or skip this step to get AI-generated topic suggestions later
5. Add keywords (optional)
6. • Enter any keywords or key phrases you want to target
   • Or skip this step if you're not focusing on specific keywords
7. Verify your tone of voice
8. • The tool pulls your tone from your Brand Playbook
   • Adjust if needed for this specific blog post
9. Select or create a title
10. • Choose from AI-generated title suggestions
    • Generate more ideas if needed
    • Edit to customize your title
11. Create your outline
12. • Select between 3-8 sections (4-5 is typically recommended)
    • Choose from suggested sections or generate more ideas
    • Arrange sections in your preferred order by selecting them sequentially
13. Generate your blog post
14. • Choose length (short, medium, or long)
    • Click generate to create your complete blog post
15. Edit your content
16. • Make direct edits to the text
    • Use the AI editing feature by selecting text and choosing rewrite options
    • Customize reading level and other parameters
17. Save and export
18. • Copy your blog post to paste into your preferred editor
    • Your blog is automatically saved in your content history for 90 days

When to use this tool

• When you need to create SEO-optimized blog content
• When you want to establish thought leadership in your industry
• When you need to explain complex topics to your audience
• When you're building your content marketing strategy
• When you want to maintain a consistent publishing schedule without spending hours writing

The Blog tool makes content creation efficient while ensuring your posts maintain your brand voice and connect with your target audience.