Mapping Facebook Form Fields to Contact Fields

Step by step

Map one form

Mapping belongs to the form, not your whole account. Every new form needs its own.

1

Open the mapping screen

Click Search at the top of your screen and type Integrations and open it, then click Facebook Form Field Mapping at the top of the screen.

2

Find your form

The list shows lead forms from your connected pages. A blue checkmark means the form is mapped. No checkmark means you still have work to do.

3

Open an unmapped form

Click the form that matches your current ad. If you are not sure, check the form name inside your Facebook ad.

4

Match the basics

Use the dropdowns to match the name question to First Name, email to Email, and phone to Phone.

5

Match any extras

If the form asks something else, like budget, match it to a custom field. Do the basics first and add extras later.

6

Click Update Mapping

Always click it. If you skip it, your changes do not save.

Field types

Custom field types that work

If a custom field is not in the list, check its type. Click a tab to see the supported types.

Text types

Text and large text fields work for short and long answers.

Text
Large text

Number types

Use these for counts, phone numbers, and money amounts.

Number
Phone
Monetary

Choice types

Best for multiple choice questions. They keep answers neat and easy to filter.

Single option
Dropdown
Radio

Date and checkbox

Use these for dates and yes or no style answers.

Date
Checkbox

Key terms

Definitions

Tap any term to expand it.

Telling your software which form question goes into which contact field.

A field every contact already has, like First Name, Email, and Phone.

A field you create to store information that has no built-in home.

The sign next to a form that shows it is mapped and in sync.

Help me do it

Things To Do

Finish these before moving to the next lesson. They only take a few minutes.

0 of 3 done

Search for Integrations, click Facebook Form Field Mapping, and find your current ad's form.

Match name, email, and phone, then click Update Mapping.

Look for the blue checkmark next to your form.

⚡ Tips

Read each Facebook question out loud before you pick its field.
A wrong match is easy, like a phone number in an email field, so check each dropdown.
If your form list is empty, the page may have no lead forms yet, or the form may need time to appear.
Map every new form when you launch a new ad.

Check yourself

Quick Knowledge Check

Answer a few quick questions to lock in what you just learned. Miss one and we'll show you the right answer.

0 of 4 answered

What does a blue checkmark next to a form mean?

Which button saves your changes on the mapping screen?

True or false: Mapping is set once for your whole account.

A field every contact already has, like First Name, is called a ____ field.

Help me apply it

Try This With Your Favorite AI

Copy a prompt below and paste it into ChatGPT, Claude, Gemini, or whatever AI tool you use. Fill in the bracketed details and it'll help you write your own version for your business.

🗺️ Plan my field map

You are a data-tidy assistant helping me plan how to map my Facebook form questions to contact fields. My context: - [my form questions, one per line] - [the standard fields I already have] - [any extra info I want to store] Give me: - A table matching each question to a field - Which questions need a new custom field - The best field type for each custom field Choose only from text, large text, number, phone, monetary, single option, date, dropdown, radio, or checkbox. Finish by asking me: "Which question do I want to be sure lands in the right spot?"

🏷️ Name my custom fields

You are a clear naming helper helping me name my custom fields so my team can find them fast. My context: - [my business] - [the extra questions on my form] - [how my team talks about leads] Give me: - One field name for each question - A note on which names are too vague - A matching field type for each Keep names under four words with no abbreviations. Finish by asking me: "Would my team understand each name without asking me?"