As your gift card section fills up, here's how to read your numbers, and how to edit, deactivate, or delete a card whenever you need to.
At a glance
5 Numbers Your Dashboard Tracks
As your gift card section fills up, this is what it shows you, and why each number matters.
🎟️
Total Cards Issued
How many gift cards you've created and put into the world.
💰
Total Value Issued
The combined dollar value of every gift card you've sold or sent.
📊
Average Order Value
What customers typically spend per gift card order, a signal of which denominations to promote.
👥
Number Of Customers
How many distinct people are buying or receiving your gift cards.
🏆
Top Denomination
Your best-selling price point. If $25 consistently outsells $50, $75, or $100, that's the one worth promoting or expanding.
You can filter by Today, Yesterday, the last 7 or 30 days, this month, last month, or a custom date range.
Editing a card
How To Edit An Existing Gift Card
Open any gift card from your list, and here's what you can change.
1
Search Or Filter Your List
Search by name, filter by status (Active or Deactivated), or filter by denomination to find the card you're after.
2
Select Edit
Change the name, description, expiration date, redemption link, and your terms and conditions.
3
Adjust Denominations, Tax & Category
Add new custom amounts, delete old ones, update the quantity, change the tax setting, or assign a new category.
4
Check The Preview, Then Save Changes
The preview panel on the right shows the title, description, expiration, dollar amount, gift card code, and redemption URL. Select Save Changes when it looks right.
Key terms
Definitions
Tap any term to expand it.
Turns off a gift card product so it can no longer be sold or sent. You can reactivate it later if you change your mind.
Permanently removes a gift card product. Use the trash can icon, and use it only when you're sure you won't need the card again.
You can't change a card's artwork or graphics after it's created. If you want a new look, create a new gift card instead.
Help me do it
Things To Do
Finish these before moving to the next lesson. They only take a few minutes.
0 of 3 done
⚡ Tips
Editing a card only changes future activity, it doesn't rewrite gift cards that are already out there.
If a promotion is over, deactivate the card instead of deleting it, you can always turn it back on later.
Want a new design? You'll need to create a new gift card, artwork can't be edited after the fact.
Check your top denomination regularly. It's one of the clearest signals of what to promote next.
Check yourself
Quick Knowledge Check
Answer a few quick questions to lock in what you just learned.
0 of 4 answered
What can't you change when editing an existing gift card?
Which number tells you which denomination customers buy most?
To stop a promotion without permanently removing the gift card, you would ____ it instead of deleting it.
After editing a gift card's details, what's the last step?
Help me apply it
Try This With Your Favorite AI
Copy a prompt below and paste it into ChatGPT, Claude, Gemini, or whatever AI tool you use. Fill in the bracketed details and it'll help you write your own version for your business.
📈 Reading My Gift Card Numbers
You are a data analyst helping me make sense of my gift card dashboard numbers.
My context:
- Total cards issued: [enter number]
- Total value issued: [enter amount]
- Average order value: [enter amount]
- Top denomination: [enter amount]
Give me:
- A plain-language read on what these numbers suggest about my customers' buying habits
- One specific action I should take based on my top denomination
- One question I should keep asking myself every month to track progress
Finish by asking me: "Want help setting a simple monthly goal for gift card sales?"
🗂️ Deciding Deactivate vs. Delete
You are helping me decide whether to deactivate or delete an old gift card product.
My context:
- What this gift card was for: [describe]
- Whether I might reuse this exact promotion later: [yes/no]
- Whether it still has active, unredeemed balances out there: [yes/no]
Give me:
- A clear recommendation: deactivate or delete, with the reasoning
- One thing to check before I delete anything permanently
Finish by asking me: "Want help planning what replaces this gift card next?"
You should feel pretty comfortable now editing, deactivating, or deleting a gift card. Next, let's talk about how to send one.
✨✨
✓
You did it!
You made it through every question. That's the lesson, locked in.