Your Design Kit handles how your brand looks. Brand Voice handles how your brand sounds, especially once AI starts writing content for you.
A Brand Voice is a communication guide: your business information, your brand values, your tone and style, and your intended calls to action, all in one place, so your messaging stays consistent everywhere it shows up.
Your brand name, website, business type, location, and contact details, business hours, phone, email, and address.
The key principles that define your brand's identity, and what makes your brand better than your competitors.
How your brand sounds: professional, friendly, trustworthy, confident, engaging, empathetic, innovative, or whatever fits.
What you want your audience to do, book an appointment, sign up, call, or message, so your AI-generated content asks for it the right way.
Three reasons this is worth the ten minutes it takes to fill out.
Tailors the platform to reflect your brand's unique voice, not a generic one.
Equips Content AI with your brand's communication style, so generated content sounds more accurate and personal, not like a stranger wrote it.
Maintains a uniform tone across every piece of communication, which builds brand recognition and trust over time.
You'll find this under Settings, then Brand Boards, then Brand Voice. From there, pick whichever method fits.
The most thorough option. You'll answer: what's your brand name, website, business type, location, and contact info, your tone (professional, friendly, trustworthy, confident, engaging, empathetic, innovative), your target audience and their pain points, your brand promise and values, what makes you better than competitors (your unique selling proposition), what happens if your audience doesn't take action, and your main call to action.
Point it at your own website (or a competitor's, for inspiration) and it auto-fills your brand name, business type, contact details it can find, and a first pass at your tone and personality. Fastest option if your website already reflects how you want to sound. Every field it fills in stays fully editable afterward.
Write a short description of your brand's personality, audience, or style (about 50 to 100 words) and let it build a starting profile from that description. Good middle ground if you don't have a strong website yet but already know how you want to sound.
Once it's saved, your Brand Voice becomes a toggle anywhere Content AI shows up.
Wherever you're writing, an email, for example, look to the top right for the Content AI tool and select Generate With AI.
Flip the switch to use your Brand Voice, and the AI generates or fixes your content based on the tone, values, and details you set up. Consistent, on-brand content, without having to explain your business every time.
Tap any term to expand it.
Finish these before moving to the next lesson. They only take a few minutes.
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Answer a few quick questions to lock in what you just learned. Miss one and we'll show you the right answer.
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Which of these is NOT one of the three ways to create a Brand Voice?
Toggling on your Brand Voice changes how ____ generates or fixes your content.
What makes your brand better than your competitors is called your:
True or false: you can save more than one Brand Voice.
Copy a prompt below and paste it into ChatGPT, Claude, Gemini, or whatever AI tool you use. Fill in the bracketed details and it'll help you write your own version for your business.
Your brand board shapes the way people see your value, and now your brand voice makes sure every word matches it too. When your brand looks and sounds like it knows what it's doing, customers are happy to pay more, because they already trust you.