Create & Set Up A New Gift Card Product

6 steps

Set Up Your First Gift Card, Start To Finish

Once you set one up, you're going to want to make more. Here's the order it happens in.

1

Connect A Payment Integration First

Before you build your gift card, go to Payments, then Integrations. Select a payment provider (Stripe, PayPal, NMI, Authorize.net, Square, or search for more), select Connect, and follow the prompts.

2

Select Create Gift Card

From Payments → Gift Cards, select the button to create a new gift card. It walks you through an easy, guided process from here.

3

Enter Your Basic Information

Give it a name (a loyalty card, a holiday promo, or a standard company gift card all work). Add an expiration date if you want one, or leave it blank so it never expires. Choose whether to include a redemption link, great for directing someone to a signup page or funnel, or select "no link" for a general gift card. Add your terms and conditions, either typed out or linked to a URL.

4

Choose Your Artwork

Pick one of three options: build a gradient card and choose your colors and direction, use one of the provided pre-designed templates you can brand to your business, or upload your own custom image. You can also save any of these as a template to reuse later.

5

Set Your Denominations, Tax & Category

Add one or more price points, for example $25, $50, $75, and $100. Set an optional quantity limit per denomination, and decide whether to allow sales after stock runs out. Turn on automatic tax calculation if you want tax applied at checkout, and assign a category to keep things organized.

6

Review & Create

Check the preview: the card art, the denomination, the gift card code, the QR code, your terms, and the expiration date. When it all looks right, select Create Gift Card and it's live.

Worth knowing

A Few Things About Denominations

Quantity limits apply separately to each denomination you add, not to the gift card product as a whole.

🔢

It's Per Denomination, Not Per Product

Set a quantity of 100 and you'll have up to 100 available at each price point you created. Four denominations with a limit of 100 each means up to 400 gift cards total, not 100 combined.

♾️

Leave It Blank For Unlimited

If you don't want to cap how many sell, just leave the quantity field blank.

🏃

Allow Sales After Stock Runs Out

Running a promotion and emailing your whole list? Turn this on so sales don't stop mid-campaign. Leave it off if you want a hard stop once you hit your limit.

Key terms

Definitions

Tap any term to expand it.

An optional link included with the gift card that guides the recipient to a specific page, like a signup page or funnel, to redeem it. Choose "no link" if you don't need one.

One of three artwork options. You choose your own colors and the direction of the gradient, then name and save it, even as a reusable template.

An optional cap on how many gift cards can be sold at a given denomination. It applies separately to each denomination, not to the whole product.

A custom label you create to organize your gift card products, for example "General" or "Holiday."

Help me do it

Things To Do

Finish these before moving to the next lesson. They only take a few minutes.

0 of 4 done

Connect at least one payment integration under Payments → Integrations

Select Create Gift Card and enter your basic information

Choose your artwork and set at least one denomination

Review your card and select Create Gift Card

⚡ Tips

Set up your payment integration first. Skipping this step is the most common reason a gift card won't be ready to sell.
Most businesses leave the expiration date blank, but adding one can encourage faster redemptions if that fits your goals.
Save a gradient or template you like so you're not rebuilding your artwork from scratch next time.
You can always come back and edit the card later, nothing here is permanent.

Check yourself

Quick Knowledge Check

Answer a few quick questions to lock in what you just learned.

0 of 4 answered

What should you set up before creating your first gift card?

A quantity limit of 100 applies to:

You can choose from ____ artwork options: a gradient, a pre-designed template, or your own custom upload.

Which toggle keeps a promotion from stopping mid-campaign once you hit your quantity limit?

Help me apply it

Try This With Your Favorite AI

Copy a prompt below and paste it into ChatGPT, Claude, Gemini, or whatever AI tool you use. Fill in the bracketed details and it'll help you write your own version for your business.

🏷️ Picking My Denominations

You are a pricing consultant helping me choose denominations for my first gift card product. My context: - What I sell and my typical price range: [describe briefly] - Who usually buys this gift card, for themselves or as a gift for someone else: [describe] - Whether I want a quantity limit on any denomination: [yes/no, and why] Give me: - 3 to 4 suggested denominations that make sense for my price range - A recommendation on whether to set a quantity limit, and why - A one-sentence description I could use for this gift card product Finish by asking me: "Want help writing the terms and conditions text next?"

📝 Terms & Conditions, Plain And Simple

You are helping me write simple, clear terms and conditions for a gift card product. My context: - Whether the card expires, and if so when: [describe, or say "never expires"] - Whether it can be used for products, services, or both: [describe] - Anything else I want customers to know: [describe, or say "nothing else"] Give me: - A short terms and conditions paragraph, no more than 3 sentences, in plain language - One alternate version that's even shorter, for if space is limited Finish by asking me: "Want this linked out to a longer policy page instead of typed directly on the card?"