Complete Your App Build & Submit

What you'll learn

The Big Picture

The form is comprehensive, but preparation makes it fast.

📝

Every field in the form

What to enter, section by section.

🎨

Graphics, sizes, and formats

Exactly what images you need and in what format.

⚠️

The free vs. paid wording rule

Why it matters for app store approval.

🚀

What happens after you submit

How to monitor your status and grab your live links once approved.

Key definitions

Terms worth knowing

The image that appears on a student's phone when they download your app. It represents your brand in their app library, on their home screen, and in app store search results.

The screen that appears while your app is loading after someone taps the icon. Think of it as a branded loading screen. It can include your logo, an image, or text.

A set of four promotional images shown on your app's listing page in the App Store and Google Play, so potential users understand what's inside before they download. Must be SVG format, sized 392 x 440.

A file format that scales to any size without losing quality. Your carousel images must be SVG. Canva, Adobe Photoshop, and most design tools support SVG export.

Words you select to describe what your app is about, such as coaching, fitness, food, or home improvement. These help potential users find your app in search results.

The banner-style image shown on your app's listing page in the store, displayed on both mobile and desktop. This is the visual first impression of your app listing.

Your brand's main color entered as a hex code, for example #011647. This controls color elements inside the app itself.

After form submission, your app enters a grey wait status while your submission is reviewed. Once it turns blue, the two-to-three week Apple and Google review period begins.

"Have everything ready before you click submit. The form is comprehensive, but when you have all your assets prepared, it moves fast."

Filling it out

Working Through the Form

Basic details, developer credentials, and legal pages

The form opens with your core information. Have ready: your first and last name, phone number and email address, your account name (your business name as it appears inside your software), your full business address, your DUNS number, and a support URL, such as yourwebsite.com/support.

Next you'll enter developer credentials: your Apple Developer email and password, your Google Developer email and password, and a support email address, such as [email protected], where students can reach you directly.

Finally, app distribution and legal pages: which countries your app should be available in, your app name, a long description of about 150 words, a short description of about 80 characters, and your terms and conditions and privacy policy URLs. These legal pages are required, and they protect both you and your students on matters of intellectual property and data use.

Your color and four required graphics

Enter your primary brand color as a hex code. This is the main color used inside the app interface, so have it ready before you open the form.

You'll need four graphics prepared in advance:

Graphic	Format	Notes
App Icon	PNG	Use a colorful background with your logo or brand mark. Make it visually distinct.
Splash Screen	PNG	Can include your logo, brand text, or a full image. Your branded loading experience.
Place Store Graphic	PNG	Shown on mobile and desktop. Include a strong visual with your app name or tagline.
App Carousel (x4)	SVG only	392 x 440 pixels. Each image pairs with a short description. Use mockups or screenshots of what students will see.

To export SVG carousel images from Canva, click Share, then Download, and select SVG from the file type dropdown. Adobe Photoshop and other design tools also support SVG export. The carousel is the only SVG requirement; everything else is PNG.

Choosing keywords that fit your audience

Keywords help people find your app when searching inside the App Store or Google Play. Think about what your app is about and what your students might type when searching. Examples: coaching, consulting, online courses, community, fitness, food, fashion, home improvement, business education.

Choose keywords that are specific to your content and audience. Generic keywords create more competition and reduce your visibility.

The verification checkbox

Before you submit, the form includes a confirmation checkbox asking you to confirm that your Apple Developer account has been verified and approved, and that your Google Play Console account has been verified and approved.

Important: if either account is not yet paid and verified at the time of submission, your app production can be delayed by up to 60 days. Only check this box when both accounts are genuinely confirmed.

Critical rule

The Free vs. Paid Wording Rule

Your mobile app is a free download. Never use the words "free" or "paid" anywhere in your app name, description, keywords, or carousel image text.
If you say "paid," students will think they're being charged to download the app, and they are not.
If you say "free," the app stores flag it as a keyword violation.
If your courses or community inside the app require payment, that's separate from the app itself. Don't reference pricing of internal content on the public-facing store listing.
Make sure you have at least some free content available inside your community or course to welcome new app downloads.

After you submit

What Happens Next

✅

Confirmation message

A thank-you message appears briefly, confirming the form was received and directing you to check status in your account.

⚪

Wait list, grey status

Your app appears greyed out while your submission is reviewed. This is normal, your software is processing your information before submitting to Apple and Google.

🔵

Active review, blue status

Once the status turns blue, your app has been submitted to Apple and Google. Allow two to three weeks for their review and approval.

📱

Live links available

Once approved and live, return to the Branded Mobile App section to grab your App Store and Google Play links to share with your students.

Tips

Worth remembering

Prepare all graphics before opening the form: app icon, splash screen, place store graphic, and four carousel SVG files.
Create carousel images at 392 x 440 pixels and export as SVG. That's the only format accepted for carousels.
Canva is a great free option for all four graphic types. Use their mobile app mockup templates for carousel images.
Never use the words "free" or "paid" anywhere in your app name, descriptions, keywords, or carousel text.
Have your terms and conditions page and privacy policy page published and live on your website before you fill out the form.
Only check the verification box when both developer accounts are fully approved. Submitting before that creates significant delays.

Check yourself

Quick Knowledge Check

Four quick questions on this lesson. One attempt each, and the answer is revealed either way.

0 of 4 answered

What file format and size are required for your app carousel images?

Why should you avoid the word "free" in your app's public store listing?

What does a grey wait list status mean after you submit your form?

Before checking the final verification box, what must be true?

Apply it

Try this with your favorite AI

📝Write my app store descriptions

You are helping me write my app name, a long description of about 150 words, and a short description of about 80 characters for my branded mobile app. Here is my situation: - My business and what it offers: [describe it in 1-2 sentences] - My audience: [who uses this app] - 3 to 5 keywords I want to be found for: [list them] Important rule: never use the words "free" or "paid" anywhere in the app name, descriptions, or keywords. Write the app name, long description, and short description, then explain why you chose the keywords you used.

🎨Plan my carousel images

You are helping me plan the four required app carousel images for my branded mobile app. Each one is an SVG file, 392 x 440 pixels, with a short description. My app gives students access to: [list your communities, courses, or portal features] Suggest four carousel concepts, one per image, each highlighting a different feature or benefit, and write a short one-line caption for each that never uses the words "free" or "paid."