Adding Text, Image and Button Elements

4 basics

The four elements most pages need

Click Add Elements, the plus icon on the left, and drag these into a column.

The line people read first

Drag a Headline into a column and click it to type. Use one main headline per page, then smaller headings below it.

A heading is a label that tells search engines what the page is about
Make a line stand out with a heading, not just bigger text

Words with a rich text toolbar

The Paragraph element gives you the rich text editor. Select some words and a toolbar pops up.

Bold, headings, bulleted lists, and numbered lists
Superscript and subscript, like the 2 in H2O
Keep it to two or three sentences, then a break

A picture with a description

Drag in an Image, click it, and use the right sidebar to upload or pick from your media library. Then fill in the alt text.

Alt text is a short description for visitors who cannot see the image
Image Action lets a click open a link, a popup, or scroll the page
Shrink huge files before you upload so the page stays fast

The one thing you want clicked

Drag in a Button. On the General tab, change the button text and add sub-text if you want a small line underneath.

Make it the most noticeable item on screen
Set its colors right on the same element

Make it work

What a button can do

Find the Link To or action setting. It decides what happens on click.

➡️

Next Step

In a funnel, this sends visitors forward to the next page in your funnel.

📥

Download File

Hand over a PDF. Link a file from your media library when you pick this action.

💬

Open Popup

Show a small window over the page, such as a form.

📞

Call, Text, or Email

Start a phone call, a text message, or an email in one tap. Scroll and Go to URL are in the list too.

Key terms

Definitions

Tap any term to expand it.

A short description of a picture that helps visitors who cannot see it and helps search engines.

The place your software stores everything you have uploaded.

A text box with a toolbar for bold, lists, headings, and other formatting.

The button setting that decides what happens when someone clicks.

Help me do it

Things To Do

Finish these before moving to the next lesson. They only take a few minutes.

0 of 3 done

Build a mini page with a headline, a paragraph, an image, and a button.

Type a plain alt text for your image, such as a woman smiling at her laptop.

Give your button an action, then open Preview and click it like a visitor.

⚡ Tips

A button without an action is just a colored rectangle, so always set one.
Pick Next Step inside a funnel so visitors keep moving forward.
The list of button actions can differ between funnels and websites, so check what you see.
Test every action in Preview before you publish.

Check yourself

Quick Knowledge Check

Answer a few quick questions to lock in what you just learned. Miss one and we'll show you the right answer.

0 of 4 answered

Which button action moves a visitor to the next page in a funnel?

True or false: Big image files can slow your page down.

Which element gives you the rich text toolbar for bold and lists?

A short description of a picture for people who cannot see it is called ____ text.

Help me apply it

Try This With Your Favorite AI

Copy a prompt below and paste it into ChatGPT, Claude, Gemini, or whatever AI tool you use. Fill in the bracketed details and it'll help you write your own version for your business.

✍️ Write my headline and button

You are a clear page copywriter helping me write the words for the first section of my page. My context: - [what the page offers] - [who the visitor is] - [what I want them to click] Give me: - Five headline options under ten words - A two-sentence paragraph with a bulleted list of three points - Three button text ideas under five words Use plain words and no hype. Finish by asking me: "Which headline sounds most like how you talk?"

🖼️ Write alt text and file names

You are an image helper helping me describe my page images for alt text. My context: - [a list of the images on my page] - [what each image is meant to show] - [how many images I plan to upload] Give me: - A plain alt text line for each image - A short, clear file name for each image - A reminder of what to check about file size before I upload Keep each alt text under twelve words. Finish by asking me: "Do any images need a second look for what they show?"