Ad Manager Tour

Where it lives

Four places to know

Click Search at the top of your screen and type Ad Manager, then open it. Once you are in, the whole tool comes down to four spots.

Your list of ad efforts

The big area in the middle is your Campaigns list. A campaign is one ad effort, like Spring Promo. Every campaign you build shows up here.

Click + Create Campaign to start a new ad
Each row shows the campaign and its status

Your results screen

This tab shows how your ads are doing, including impressions, clicks, conversions, and spend.

Impressions means how many times your ad was shown
Check it often to see if something looks off

Behind-the-scenes setup

Click the gear to find tabs for Integrations, Pages, Conversions, and Audiences. You do not need to change anything yet.

Integrations holds your ad accounts
Pages holds your Facebook pages
Conversions is for tracking results
Audiences saves groups of people to reach

Switch between networks

Look for the selector that lets you switch between Facebook, Google, and LinkedIn. Each one has its own campaigns and its own connected account.

Not connected yet? You will see a button to connect

Why it matters

Why run ads from here

The ad and the lead live in the same place, so you can see the whole trail.

🧭

One place to look

No more bouncing between an ad tab and your contact records, then guessing.

✅

Fewer mistakes

You are not copying numbers from one screen to another, so there is one source of truth.

👥

Easy team answers

When a teammate asks how the ads are doing, show them in the software you already use.

Key terms

Definitions

Tap any term to expand it.

A built-in workspace to build, launch, and track ads on Facebook, Instagram, Google, and LinkedIn.

One ad effort, like Spring Promo. Each one appears in your Campaigns list.

The number of times your ad was shown to people.

The control that switches Ad Manager between Facebook, Google, and LinkedIn.

Help me do it

Things To Do

Finish these before moving to the next lesson. They only take a few minutes.

0 of 3 done

Search for Ad Manager, open it, and click Activate Ads Manager if it asks you to.

Click through Campaigns, Statistics, and the Settings gear, and just look around.

Find the platform selector and note which networks you can switch between.

⚡ Tips

If you see a welcome screen the first time, activating the tool turns it on for your account.
The Settings gear is where connected ad accounts show up when you wonder which one is in use.
If you ever feel lost, come back to the four places: Campaigns, Statistics, gear, selector.
You can also find it in your menu, but menus can be renamed, so search is the sure way.

Check yourself

Quick Knowledge Check

Answer a few quick questions to lock in what you just learned. Miss one and we'll show you the right answer.

0 of 4 answered

What do you type in Search to open Ad Manager?

Which tab shows impressions, clicks, and spend?

The ____ gear holds setup like Integrations, Pages, Conversions, and Audiences.

A ____ is one ad effort, like Spring Promo, and shows in your list.

Help me apply it

Try This With Your Favorite AI

Copy a prompt below and paste it into ChatGPT, Claude, Gemini, or whatever AI tool you use. Fill in the bracketed details and it'll help you write your own version for your business.

🔍 Plan my Ad Manager tour

You are a friendly software trainer helping me get comfortable with the ads workspace in my software. My context: - [my business and what I sell] - [which networks I might use: Facebook, Google, LinkedIn] - [how many people on my team will look at ads] Give me: - A short checklist for touring Campaigns, Statistics, and the Settings gear - Three questions to note down about each screen - A one-line description of each place in plain words Use plain words and keep it under 250 words. Finish by asking me: "Which of the four places feels most confusing right now?"

🗂️ Name my campaigns

You are a organized ad account helper helping me create a simple naming habit for my campaigns. My context: - [my business name] - [the offers I plan to promote] - [how often I run ads] Give me: - A simple pattern for campaign names - Five example names using my offers - A tip for keeping the Campaigns list easy to scan Keep each name under 40 characters and avoid special symbols. Finish by asking me: "What offer do you want to promote first?"