A full schedule, without the phone tag.

Automate recall. A friendly text at 30 to 60 days overdue with two specific day options, then a version with a small incentive at 90-plus days. Add treatment-based follow-ups for anything diagnosed but not scheduled, and a benefits-expiring campaign in the fall.

A cadence rather than a single reminder: instant confirmation, 48 hours, 24 hours, and one hour before, each with parking details and a one-tap reschedule link. Making it easy to move an appointment converts silent no-shows into rescheduled production.

One text, one to two hours after the visit, triggered automatically, plus a verbal heads-up from the front desk before the patient leaves. Ask for a private rating first so anything lukewarm reaches the office manager instead of a public profile.

Give each one its own page, offer, and campaign. Invisalign converts well against a free 3D scan consult; implants need longer nurture and a video explaining the process. Never send a high-value treatment ad to a general services page.

Segment by how overdue they are and by what was recommended. A soft reminder first, then an incentive, then a specific nudge referencing the untreated item (an unfilled cavity or a recommended crown), which tends to land better than another cleaning reminder.